Grass Valley, Gravity Media sign $5 million live production infrastructure deal mk

Grass Valley has signed a $5 million multi-year deal with Gravity Media to provide best-in-class production solutions and advanced workflows across its international operations.

The initial investment under the new agreement includes Sirius 840 Series routers, which will be deployed across 12 venues for this summer’s major European football tournament.

It will also expand on the Grass Valley IP infrastructure already used by Gravity Media at a major tennis tournament.

“It’s fair to say that 2020 was a challenging year for live sports,” said Eamonn Dowdall, executive director at Gravity Media. “We have been able to weather the storm thanks to our long-term contracts with many of the biggest names in live sports and entertainment. And, as we ramp-up our activities around the resumption of the major sports calendar and upcoming events, we looked for a technology partner that could combine an industry-leading solutions portfolio and roadmap with commercial scale and creativity.”

“By entering a multi-year, enterprise agreement with Grass Valley, Gravity Media will have access to best-in-breed production solutions and the Grass Valley team of industry experts to help us to continue to support the biggest, global sporting events this year and beyond,” added Dowdall. “Both companies see a tremendous opportunity for strengthening our technology partnership and for developing and delivering world-class solutions that align with the fast-changing demands of the media landscape.”